Fighting the Last Polling War

On this week’s episode of Poll Hub, the team shares the findings of a new NBC News/Marist Poll study which debunks the commonly held claim that weighting 2016 battleground state polls by education would have improved their accuracy. The Poll Hub team explains how an analysis of the 2019 gubernatorial race in Kentucky offers clues into what went wrong and what can be done about it during the 2020 general election cycle. Spoiler alert: It comes down to geography and sample.

Marist Poll

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