Trump’s likeability deficit could cost him in 2020

President Donald Trump has a likeability problem.

Four years ago, Trump won election with the lowest favorability for a major party presidential candidate in the polling era. He did so because he won the overwhelming plurality of voters who both disliked Hillary Clinton, the second least liked candidate of all time, and him.

New polling indicates that Trump’s low favorability ratings are causing him more electoral difficulty than he should have based on job approval ratings alone. CONT.

Harry Enten, CNN

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