A good political pollster’s job should be easy enough to understand: draw the best probability sample; ask balanced, fair-worded questions; be able to offer the best informed interpretation; and find the vectors that point to trends that could emerge. But if the client or pundits are looking for the final result of an election with certainty, including right up to the day before voters cast their ballots, they’d better visit a soothsayer or tarot card reader. CONT.
John Zogby (John Zogby Strategies), The Hill