… The explosive growth of social media, the increasing diversity of the Democratic electorate and changes to the party’s electoral calendar and debate format have created more of a national primary than ever before.
The shift reflects the new imperatives driving campaign strategy. With voters increasingly consuming news online, candidates are eager to go viral, which helps build their grass-roots and small-donor networks. This has made the feedback loop between the internet and television news the most powerful tidal force in politics, prompting campaigns to approach states as would-be soundstages for specific messages they are trying to deliver and constituencies they are hoping to reach. …
“You don’t have to be in Des Moines or Manchester to have a viral moment and if that happens you’re in front of millions of people and can raise potentially millions of dollars,” said Tad Devine, a longtime Democratic strategist. CONT.
Jonathan Martin, New York Times