President Donald Trump’s path to re-election runs through an alternate voter universe.
Rather than build from his base, like a traditional politician, Trump is trying to expand his base and make it a larger share of the overall electorate.
The idea is for his campaign, which has begun to ramp up in recent weeks, to identify, keep in contact with, and mobilize a new set of pro-Trump voters who typically don’t go to the polls. If it works, they will fundamentally change the so-called universe of voters, offsetting the loss of suburban Republicans at a time when his overall approval ratings remain far below the break-even point. CONT.
Jonathan Allen, NBC News