Nobel-winning psychologist Daniel Kahneman famously pioneered the idea that people tend to fear loss twice as much as they prefer gains.
Loss aversion, he said, is when people feel the pain of losing something more than they feel the pleasure of gaining something else, which can leave some wary of taking risks.
That could be why the threat of losing the Patient Protection and Affordable Care Act (ACA), known as Obamacare, has led to more support for the healthcare law than ever before. CONT.
Courtney Subramanian, BBC News