America’s most coveted voting bloc: the infamous “undecided” voter. …
But there are two types of undecided voters.
The first are useless. They simply don’t know or don’t care about the candidates and/or the political process. … But the second? They will decide the election. They are the none-of-the-above voter. They know a lot about both candidates and don’t like either one. …
While I won’t predict the outcome of this election, I can pinpoint eight core characteristics of the people who will determine America’s future. CONT.
Frank Luntz, Time