If prior elections were decided by soccer moms, security moms, NASCAR dads, or even “the economy, stupid,” the 2016 presidential election will be determined by the NAs — the none of the above voters who have so far refused to support either Hillary Clinton or Donald Trump. For them, the election isn’t about mere dissatisfaction. It’s about rejection.
Comprising about 11% of the electorate in the critical swing states, the NAs are unwilling or unable to distinguish between our two wildly different candidates — arguably the most different of any presumptive nominees in modern history. CONT.
Frank Luntz, Los Angeles Times