Focus Groups Reveal Changed Stakes for Rising American Electorate in 2016

… This memo outlines the findings of four focus groups conducted by Democracy Corps on behalf of WVWVAF and VPC in Cleveland and Akron, Ohio on March 8-9 among segments of the Rising American Electorate: African American women (we included both frequent and less frequent voters), white unmarried millennial women, white unmarried older women, and white non-college unmarried women.

Two story lines emerge from these groups. The financially pressed mostly working class white unmarried and millennial women get past their doubts about Clinton in this context to support a progressive narrative for change. A second story line dominates the African American group where the stakes of the election have suddenly changed dramatically and people process events through a new filter. These stories have increased chances for an engaged and consolidated vote in November. That should produce a major strategic turn in the campaign ahead. CONT.

Democracy Corps

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