Pollsters: The media are ruining our industry

Pollsters have a message for the media: Please stop bad reporting on polls, and please stop reporting on bad polls.

At a POLITICO event Thursday morning on the future of polling and the New American Electorate, pollsters made it clear polling was getting tougher. But the media’s intense desire for more polls and data was leading to more surveys (and more surveys of questionable quality) than ever. CONT.

Kevin Robillard, Politico

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