Gallup has been synonymous with polling for decades. But the pollster that made its name forecasting a Franklin Roosevelt win over Alf Landon in 1936 has decided, at least for now, to stop polling the presidential horse race in favor of focusing on issues. It won’t poll the 2016 primaries and may not poll the general election.
Gallup Editor-in-Chief Frank Newport told me that he wants to contribute to making the “government process work better” and that he thinks issue polling can do that better than horse-race polling.
So how should we view Gallup’s decision in terms of election polling in general? CONT.
Harry Enten, FiveThirtyEight