There will be no more flip jokes about her private email server. There will be no rope lines to wall off crowds, which added to an impression of aloofness. And there will be new efforts to bring spontaneity to a candidacy that sometimes seems wooden and overly cautious. …
Previous attempts to introduce Mrs. Clinton’s softer side to voters have backfired amid criticism that the efforts seemed overly poll tested. …
Whether the blueprint her strategists are preparing will be enough to overcome Mrs. Clinton’s weaknesses is an open question. Some pollsters have pointed to a likability problem with the former first lady, and, in presidential contests, the more likable candidate typically wins. CONT.
Amy Chozick, New York Times