Arthur H. White, a co-founder of Yankelovich, Skelly & White, an innovative opinion research firm that shed light on American cultural and political changes, who later became a prominent leader in the nonprofit world, died on Monday in Stamford, Conn. …
In the late 1950s, Mr. White joined with Daniel Yankelovich and Florence Skelly Altman to form a research-and-polling firm that spent decades studying a shifting America. CONT.
William Yardley, New York Times