Fivethirtyeight founder Nate Silver posed a provocative question on Monday: Is the polling industry in stasis or in crisis? …
Silver’s worries mirror those of other pollsters, media types and academics who have pointed to declining response rates as a harbinger of the end times for traditional polling methods (i.e., surveying people through the practice of drawing a random sample of telephone numbers). …
So, yes, the polling industry is in a time of change. But, there’s more reason for optimism than you might think. Here’s why. CONT.
Peyton M. Craighill & Scott Clement, Washington Post