Push Polls, Defined

“Push polls” — which are not really polls at all — are often criticized as a particularly sleazy form of negative political campaigning. Voters pick up the phone to hear what sounds like a research poll. But there is no effort to collect information, which is what a legitimate poll does. …

But the fact that a poll contains questions with negative information about one or more candidates does not make it a push poll. CONT.

Marjorie Connelly, New York Times

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