Why Polling Fails

Eric Cantor wasn’t the only person at a loss for words on Tuesday night.

His pollster, McLaughlin & Associates, found itself trying to explain the impossible — how a projected 34 percent lead for the House majority leader 12 days before the election could end up an 11-point loss on Election Day to David Brat of the Tea Party in the Virginia Republican primary. …

Trouble is, pollsters are under ever increasing pressure to feed a voracious media beast and provide the answer to that perennial question, “Who’s gonna win?” And therein lies the problem with polls, pollsters and consumers of both. CONT.

Frank Luntz (Luntz Global Partners), New York Times

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