Why you shouldn’t trust internal polls

… Over the past two and a half weeks, both Mike Rounds and Rick Weiland have released polls conducted on behalf of their campaign. …

Neither poll released the full question order, nor the cross-tabs. The former especially is vital to judging the accuracy of a poll, because it’s well-established that questions can “prime the pump” and nudge respondents to answer one way or the other. …

As I always do when discussing polling, I’ll post this comedy sketch that highlights this principle: CONT.

David Montgomery, Argus Leader

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