Polling on racism is complicated

From a pollster’s perspective, racism is a tough nut to crack. Is there any proven and tested battery of questions that will measure racism? For that matter, is racism a single construct, or is it a multidimensional phenomenon that renders measurement nigh impossible?

Reading the comments allegedly said by L.A. Clippers owner Donald Sterling reveals the complexity of this topic. CONT.

David Hill (Hill Research Consultants), The Hill

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