A year ago this month, the Republican National Committee released its post-2012 election political autopsy report: the “Growth & Opportunity Project.” The “GOP”—a quite clever acronym, indeed—was the national party’s response to critics, both internal and external, about what ailed the party and what it could do to cure itself. …
The “GOP” addresses a number of the party’s problems, including its technological and field campaign deficiencies. But much of the document’s focus is on ways to re-brand the party in an effort to appeal to a wider swath of the American electorate, with a special emphasis placed on Latino voters, who in the 2012 presidential election accounted for a double-digit share (10 percent) of the electorate for the first time. CONT.
Thomas Schaller, Latino Decisions