Poll bias takes many forms

Even after watching the previews, I am not sure how I will feel about the forthcoming Russell Crowe movie presenting a richly embellished account of the Noah story (turning 46 brief biblical verses into 132 minutes of Hollywood spectacular certainly requires a lot of embellishing). But I am sure that a “poll” covered in Monday’s Hollywood newspaper of record, Variety, will tell me nothing about how the film will be received.

How a reputable media outlet was conned into even reporting the “poll” is a major mystery. …

Poll warriors, constantly on the prowl for biased questions, rarely find examples this egregious. However, in their haste to deconstruct polls, they sometimes miss vastly more subtle, but still significant, sources of bias. CONT.

Mark Mellman (Mellman Group), The Hill

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