After months of deliberating over how to better appeal to Hispanic and other minority voters, some Republicans believe their party is overlooking another dire demographic challenge: women. …
“There were something like 53 million unmarried women eligible to vote in 2012, but on campaigns you don’t hear a specific strategy discussed of ‘How are we going to reach unmarried women?’ ” said Katie Packer Gage, who served as deputy campaign manager for Mitt Romney in 2012.
Given Democrats’ repeated and successful efforts to portray Republicans as hostile to women, Ms. Gage and two other consultants are starting a political strategy firm to help the party’s candidates better tailor their messages to women. Ms. Gage, Ashley O’Connor and Christine Matthews this week are opening what appears to be the first Republican firm aimed specially at wooing female voters. CONT.
Jonathan Martin, New York Times