Facebook is releasing two new search tools on Monday designed to give news organizations — and potentially, marketers — more insights into the real-time social conversation occurring on Facebook, particularly around television shows, big news and sporting events.
One of the new tools will allow news organizations to use keywords such as “Syria vote” or “Tokyo Olympics” to search Facebook for posts on those topics that an individual user or a company has designated as public. The other will allow similar topic searches of private Facebook posts, but pull up only aggregate, anonymized demographic data, such as the geography, gender and age of the commenters. [cont.]
Vindu Goel, New York Times