In January 2012, Reuters embarked on a polling project that flipped mainstream polling on its head. Instead of using telephones to gather results on a semi-regular basis, we partnered with the research firm Ipsos and opted to reach a huge number of mostly pre-screened respondents online. The result is that we have not only polled far more people than a traditional telephone survey can reach, but we’ve been polling continuously for more than a year and a half, asking hundreds of questions of about 11,000 people every month. [cont.]
Maurice Tamman, Reuters