American Viewpoint has designed new female typologies from our recently completed national online survey. Recognizing that women are not a monolithic group, this will allow GOP strategists another tool for crafting policy and language to appeal to women.
Republicans in Congress show a net plurality favorable opinion with only 3 typologies – The Disenchanted, Medicare Women and Married Homemakers. At the core of the Democratic coalition are Social Media Mavens, Single Professionals, Married Moderates and Millenials. While the GOP may not be able to win these groups, the focus should be on reducing the deficit that the generic GOP candidate now suffers. The GOP needs to re-focus its efforts on swing voting groups like Baby Boomers, Gen X, Suburban Women and Wal-Mart Women in order to improve vote performance. [cont.]
American Viewpoint