Stan Greenberg used numbers and intelligence to help get Bill Clinton, Nelson Mandela, and other political figures elected. The CEO of Greenberg Quinlan Rosner and co-founder of Democracy Corps with James Carville and Bob Shrum came into the spotlight during the 1992 Presidential campaign when the Man From Hope took the nation by storm and defeated incumbent George Bush. Greenberg and his “War Room” cohorts fashioned the strategy using polling numbers and focus groups. Two decades later, polling is all the rage in political rhetoric, but Greenberg believes the second part of the equation is missing. There are too many numbers and too much noise, and not enough understanding. [cont.]
Noah Davis, Pacific Standard