Why the Republicans Aren’t Giving Up on White Folks

It seemed that Republicans had a singular message for themselves after Election Day 2012: Befriend minorities. The Grand Old Party’s popularity with Latino and black voters had dwindled to modern-day lows, and leading GOP lights publicly vowed that the work to remake the party would begin immediately. If they failed, the argument went, last year’s debacle would metastasize into political irrelevance.

But fresh hope among party strategists of retaking the Senate has bumped that existential crisis to the background in favor of a campaign plan aimed, yet again, at winning white voters. [cont.]

Alex Roarty, National Journal

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