It’s never too early to try identifying the next big demographic that will play a significant role in the outcome of the next round of elections. …
My initial targeting for 2014 will be to focus on what I refer to as “The Resentfuls” — Rhonda and Rex Resentful (if you need cutesy) — the newly graduated couple that cannot find full-time jobs, has a combined $35,000 in student debt and is underwater on the town home Rhonda’s parents helped them buy with a downpayment.
Rhonda and Rex are in a really, really bad place, and likely susceptible to political entreaties. [cont.]
David Hill (Hill Research Consultants), The Hill