Gallup’s mea culpa this week and yet another release of 2016 trial heats reminds us that the biggest threat to the health of public opinion polling may not be shrinking response rates or the rising cost of dialing cellphones, but our growing addiction to its results. …
Velocity and critical mass have thrust us through a sort of survey sound barrier. Thanks to the 4G speeds at which news is disseminated, new survey brands pop up and results are cranked out, polls no longer just document public opinion. They help drive it. [cont.]
Elizabeth Wilner, Cook Political Report