Pollsters’ moment of truth

As the election approaches, it’s not only candidates who face a reckoning. Pollsters, too, confront a moment of truth. The close election could leave many calling the wrong winner. …

It’s not just the election. Among pollsters, there’s fear that changing technology (mainly cellphones) and growing public unwillingness to do interviews are undermining telephone surveys — and that there’s no accurate replacement in sight. [cont.]

Robert J. Samuelson, Washington Post

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