… The Obama camp is the first out with what has the look and feel of a simple distillation of a campaign’s final pitch. The ad, called “Challenges” and set to the rumbling baritone of Morgan Freeman, attempts to boil down the Obama presidency into a highly favorable 30 seconds. …
The ad plays on a sentiment one hears often in voter focus groups, particularly among less partisan swing voters in states like Ohio and Virginia, that a single, four-year term isn’t enough to judge a president by. …
In the ad, called “Too Many Americans,” Mr. Romney lays out basic promises on the jobs front and ends with his campaign’s core mantra: “We can’t afford another four years like the last four years.”
The ad, like many others being put on the air by groups supporting Mr. Romney, plays on deep voter unease over the economy while also trying to allay suspicions among the working class that Mr. Romney isn’t attuned to their own woes. [cont.]
Neil King Jr., Wall Street Journal