Persuadable Voters’ Economic Woes Give Romney an Opening

When it comes to handling women’s health issues and foreign affairs, Dawn Massop Love sides with President Barack Obama. For closing tax loopholes and boosting small businesses, she trusts Mitt Romney to do the job. …

Meet one of the persuadable voters who comprise about 18 percent of the likely electorate, according to the latest Bloomberg National Poll. They’re conflicted over which candidate to choose, confused and sometimes little-informed about their options, and they could hold the key to the presidential race. …

“They don’t love either candidate, so they’re just sitting back and waiting,” said J. Ann Selzer of Selzer & Co., the Des Moines, Iowa-based firm that conducted the poll. “These are people who are not as plugged in, their enthusiasm is low, and it’s a group that’s hard to connect to, because they’re not seeking that connection.” [cont.]

Julie Hirschfeld Davis, Bloomberg