Going into this campaign Mitt Romney’s job was never going to be simple. It’s not easy to unseat an incumbent president – even one who has presided over a struggling economy. Voters typically have a long checklist of factors in mind when they consider whether a candidate is White House material.
Throughout his presidential run, however, the GOP nominee has had one nagging problem: the somewhat squishy concept of “likeability.” …
It may be hard to win a voter over with a political convention, but candidates can hope to come away more personally appealing to voters. Apparently that didn’t happen for Mr. Romney in Tampa. [cont.]
Dante Chinni, Wall Street Journal