Slightly more than a fifth of registered voters remain persuadable in their preferences for president, little changed from before the party conventions – and a continued sign that the 2012 election retains the potential to break open in either candidate’s direction. …
In a regression analysis, holding demographic measures constant, being persuadable is most strongly predicted by being in the middle range ideologically, less educated, younger, lower income, and a Republican or independent rather than a Democrat. When attitudinal variables are added, being persuadable also is predicted by being unenthusiastic, less certain to vote, and in the middle ground in rating Obama’s job performance. [cont.]
Gary Langer, ABC News