Ipsos has been getting a lot of questions lately about the political makeup of polls. This is normal towards the end of an election cycle – lots of people scrutinize the polls a lot more closely! We welcome the discussions, and it offers us an opportunity to help people better understand what makes up a quality political poll.
First let’s make some distinctions between question types. My colleague Chris has already explained the difference between all voting age Americans, Registered Voters, and Likely Voters. Equally important in political polling is being clear about the different types of questions we use to check the political balance of our samples. We’ve covered the basic ones below: [cont.]
Julia Clark, Ipsos Public Affairs