To win in 2018, focus on specifics

… The historical record is crystal clear: low Presidential approval costs a president’s party seats in the midterm. …

Keeping the president’s failing and flailing at the forefront of public attention is a role well-suited for the party and its congressional wing.

But individual candidates need to do much more than simply attack the president. They need a platform on which to run. CONT.

Mark Mellman (Mellman Group), The Hill