Why Pollsters Missed the Latino Vote – 2012 edition

In 1998 Harry Pachon and Rudy de la Garza wrote a report for the Tomas Rivera Policy Institute titled “Why Pollsters Missed the Latino Vote – Again!” in which they argued that polls across California failed to accurately account for Latino voters in their samples, and that pre-election polls statewide were fraught with errors as a result. …

Dozens of polls this year are making these exact same errors that Harry Pachon and Rudy de la Garza pointed out 14 years ago. …

If these mistakes are being made nationally where Latinos comprise an estimated 10% of all voters, they are even worse in statewide polls in Nevada, Florida, Colorado and Arizona where Latinos comprise an even larger share of all voters. [cont.]

Matt A. Barreto, Latino Decisions