Playing Political Chicken

… Consumer researchers have found a strong correlation between our spending, eating, and drinking habits and our political actions. If you eat at Chick-fil-A restaurants, Cracker Barrel, or Arby’s, you’re more likely to vote for Republicans, according to consumer data. Democrats are much more likely to get their chicken from Popeyes or Boston Market, shop at Whole Foods, and grab sliders from White Castle.

“The same factors that explain partisanship and voter turnout explain consumer behaviors in general,” says Will Feltus, a marketing expert who has worked on Republican campaigns for years. [cont.]

Reid Wilson, National Journal