… There are some unique challenges to reaching younger voters, who tend to move more often than the population at large. In a broader sense, these numbers suggest they just aren’t as interested in midterm elections, which don’t usually bring the excitement or coverage of presidential races. The difficulty in […] Read more »
Low Midterm Turnout Likely, Conservatives More Enthusiastic, Harvard Youth Poll Finds
A new national poll of America’s 18- to 29- year-olds by Harvard’s Institute of Politics (IOP), located at the John F. Kennedy School of Government, finds low expected participation for the midterm elections as less than one-in-four (23%) young Americans say they will “definitely be voting” in November, a sharp […] Read more »
Young Adults Cite College Costs as Their Top Money Problem
Paying tuition or college loans far exceeds other money matters as the top financial challenge young adults in the U.S. say they face today. More than one in five adults aged 18 to 29 mention college costs as the biggest financial problem their families are dealing with, well exceeding the […] Read more »
The Next America
Demographic transformations are dramas in slow motion. America is in the midst of two right now. Our population is becoming majority non-white at the same time a record share is going gray. Each of these shifts would by itself be the defining demographic story of its era. The fact that […] Read more »
NPR Poll: GOP’s Older Voter Advantage Slips From 4 Years Ago
The new NPR poll had good news for Republicans and Democrats. As NPR correspondent Mara Liasson reported for Morning Edition, likely voters were nearly split evenly between support and opposition to the Affordable Care Act, with 51 percent against and 47 percent for. That could be interpreted by partisans on […] Read more »
Democrats target unmarried female voters
The Democratic Congressional Campaign Committee is building a national computer model to predict voters’ marital status, with hopes of targeting what may be the party’s most important demographic group: unmarried women. “The completed model will let us pinpoint unmarried women as the target of specific, poll-tested messages delivered through field, […] Read more »