The Anti-P.C. Vote

We know that resentment is driving much of Donald Trump’s success — resentment of elites, of the political class, of illegal immigrants, of protesters, of the media — and perhaps most particularly of changes in the demographic makeup of the country that Trump and his followers find unwelcome. Part of […] Read more »

For Clinton, the general election is about married women

… Affluent suburban women are a key audience for Clinton, the Democratic front-runner, as she seeks to use Trump’s polarizing statements about women, immigrants and others against him. … Although many suburban women identify as Republican or independent, they often vote on the kinds of pocketbook issues Clinton is emphasizing […] Read more »

Trump, Hillary and the Battle for Women and White Voters

Talk to most Republican strategists these days and their views of GOP prospects for 2016 range from depressed to despondent. Democrats, however, are far from giddy. Their opinion of the 2016 Clinton versus Trump match-up ranges from cautiously optimistic to nervously confident. Both sides concede that a race between two […] Read more »

Insults and Ads: How Gender Hurts Trump but Doesn’t Lift Clinton

Donald Trump thinks Hillary Clinton is playing “the women’s card.” But evidence suggests that if anything is making gender a potent issue in this campaign, it’s Mr. Trump’s words, not Mrs. Clinton’s. How do we know? New data on the emotional engagement and effectiveness of different campaign messages suggests that […] Read more »