Resurgent Republic sponsored two focus groups in Richmond, Virginia, among college-educated suburban women who voted for Barack Obama in 2008 and are not strongly affiliated with either candidate today. Conducted by American Viewpoint, the focus groups were split by age (ages 50-64 and ages 30-49) with household incomes ranging from […] Read more »
YWCA Poll: Romney Faces a Formidable Gender Gap
What do women want? Another four years of President Obama, according to a new YWCA-sponsored poll that found him leading Republican Mitt Romney by 49 percent to 31 percent. The yawning gender gap mirrors other surveys nationwide and here in Ohio, a hotly contested swing state, and it represents one […] Read more »
2012 Gender Gap Could Be Historic, But Maybe Not For The Reason You’d Think
A slew of new presidential polls released this week not only confirm a long-established gender gap among voters, but also suggest that the male-female preference divide in this year’s presidential contest could hit historic levels. It may surprise that that divide appears not driven by social issues and arguments over […] Read more »
What’s behind Obama’s big lead among women?
… Democrats traditionally have an advantage with women voters. But Mr. Obama’s advantage among women has grown to striking proportions. The president is also now even winning married women voters in the two states — a group that previously backed Mitt Romney. [cont.] Stephanie Condon, CBS News Read more »
What Women Want
Top strategists from both the Obama and Romney camps are quick to point to suburban women as the pivotal swing vote in this election. Many of these voters find themselves torn about their choice, as evidenced by a focus group of a dozen suburban women in Milwaukee not strongly committed […] Read more »
Women give Obama high marks despite economic fears
American women say the economy is the most important issue in deciding their vote, and they think the economy is in bad shape. But they also give President Obama high marks, according to a new Lifetime Networks poll of 1,003 women. [cont.] Gregory Korte, USA Today Read more »