Despite the great attention paid to the importance of the women’s vote in the 2012 election, there has been a larger change in men’s than in women’s preferences compared with 2008. … Obama has lost support among both gender groups compared with 2008, when he won the popular vote by […] Read more »

… The recent fluidity of the women’s vote, and the renewed struggle it has sparked, raises a question: Why, at this late hour of the campaign, when the vast majority of voters have made up their minds, are so many women still apparently open to changing their minds? Why was […] Read more »

If only women voted, President Obama would be on track for a landslide re-election, equaling or exceeding his margin of victory over John McCain in 2008. Mr. Obama would be an overwhelming favorite in Ohio, Florida, Virginia and most every other place that is conventionally considered a swing state. … […] Read more »

… Largely because most college-educated white women hold liberal views on social issues, the Democratic nominee has carried them in four of the past five presidential elections; in 2008, 52 percent of such women backed Obama. Until Denver, national surveys consistently showed him winning a majority of these white-collar women. […] Read more »

Women in the 12 key swing states have starkly different responses from men when asked in an open-ended format to name the most important issues for their gender in the 2012 election. A plurality of female registered voters offered abortion (39%) as the most important issue for women, followed by […] Read more »

Mitt Romney leads President Obama by five percentage points among likely voters in the nation’s top battlegrounds, a USA TODAY/Gallup Poll finds, and he has growing enthusiasm among women to thank. As the presidential campaign heads into its final weeks, the survey of voters in 12 crucial swing states finds […] Read more »