In a candid and enlightening interview with Ron Brownstein, CNN senior political analyst and Atlantic Media’s editorial director for strategic partnerships, Brownstein expounds upon the composition of the two main political parties in the United States and how the flux of the Democratic and Republican parties helped Donald Trump win […] Read more »
How to persuade people that climate change is real
… What exactly does change minds about climate science? Research suggests that a variety of messages can influence people’s agreement with the scientific consensus that the Earth is warming and humans are contributing to it. And different people may respond differently to different kinds of messages. Here are five insights […] Read more »
Pizza Is Partisan, and Advertisers Are Still Adjusting
In today’s political climate, even pizza, bourbon and coffee can be partisan issues. A year after the presidential election, a range of advertisers are learning that it doesn’t take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that […] Read more »
How Norms Change
… Understanding the psychology of changing norms starts from a simple insight: although we may wish to be perfectly rational and impartial, bias is an inescapable part of what it means to be human. … The question, therefore, isn’t “Do biases exist?” but, rather, “How much do we let them […] Read more »
Slim Majority Against Government Pushing Traditional Values
Given a choice, more Americans prefer that the government not advance any values (51%) than say it should “promote traditional values” (45%). This marks the third consecutive year that the public has favored government neutrality on advancing values. Before 2008, Americans consistently favored government promotion of traditional values. CONT. Megan […] Read more »
Trump Says Jump. His Supporters Ask, How High?
… Michael Barber and Jeremy C. Pope, political scientists at Brigham Young University, reported in their recent paper “Does Party Trump Ideology? Disentangling Party and Ideology in America,” that many Republican voters are: malleable to the point of innocence, and self-reported expressions of ideological fealty are quickly abandoned for policies […] Read more »