As Americans increasingly turn to mobile phones as their primary platform of communication, survey researchers must adapt with new methodologies to reach audiences no longer connected to landline telephones. … At Public Opinion Strategies, we’ve been experimenting with mobile surveys. App-based mobile survey research is at the forefront of new […] Read more »
Americans’ Tech Tastes Change With Times
The International Consumer Electronics Show (CES) this week allows technology developers to showcase the latest gadgets that may become must-haves for many Americans. As attendees get a glimpse of the industry’s future, Gallup finds that the devices Americans own have changed over the past decade, with ownership of laptops (64%) […] Read more »
Forget 2014, poll finds worried Americans predict nation in downhill slide clear through 2050
Ask people to imagine American life in 2050, and you’ll get some dreary visions. Whether they foresee runaway technology or runaway government, rampant poverty or vanishing morality, a majority of Americans predict a future worse than today. CONT. Connie Cass, AP Read more »
Americans uneasy about surveillance but often use snooping tools
… Amid this year’s revelations about the federal government’s vast apparatus for tracking the movements and communications of people worldwide, Americans are uneasy with the extent of surveillance yet often use snooping tools in their own lives, a Washington Post poll has found. The sweet spot between liberty and security […] Read more »
Most Americans Don’t Know Bitcoin
Some Americans think Bitcoin is an Xbox game. Others think it might be an iPhone app. The majority have no idea it’s a virtual currency they can use to buy everything from T-shirts to Tesla Motors sedans, according to a Bloomberg National Poll. CONT. Clea Benson, Bloomberg Read more »
Older Americans’ Internet Use Up vs. 2002, but Still Lags
Americans’ self-reported Internet use has risen from 69% in 2002 to 87% today, but significant gaps in usage remain across age, education, and income groups. Over a third of seniors still do not use the Internet. CONT. Frank Newport & Michael Moffett, Gallup Read more »