… Cellphone use has become increasingly pervasive across all demographic groups, but Americans who use only a cellphone are more likely to be Hispanic, younger, renters or less affluent. By increasing the number of wireless phones dialed, pollsters get a more representative sample, one that includes all demographic groups, including […] Read more »
Think Internet Data Mining Goes Too Far? Then You Won’t Like This
These days, you can hop on the Internet and buy yourself a consumer-grade brain scanning device for just a few hundred dollars. Technically, they’re called brain computer interfaces, or BCIs. As these devices develop, researchers are thinking a few steps ahead — they’re worried about how to keep marketers from […] Read more »
Heartbleed Bug Prompts Concern but Little Action in U.S.
One of the most recent examples of a data security breach receiving widespread visibility in the U.S. is the Heartbleed bug that affected the credit and debit cards of millions of American shoppers earlier this year. A little less than half of Americans (45%) say they are aware of the […] Read more »
The changing nature of who produces and owns data: How will it impact survey research?
Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the internet Cloud Photoof things (IoT) are producing an increasingly rich, complex, […] Read more »
Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys
Public opinion research is entering a new era, one in which traditional survey research may play a less dominant role. … The rapid adoption of smartphones and ubiquity of social media are interconnected trends which may provide researchers with new data collection tools and alternative sources of information to augment […] Read more »
Mobile Technology in Politics More Potential Than Reality
Although most Americans now own mobile communication devices or otherwise have access to the Internet, no more than 23% have used them for a variety of political interactions. These results suggest that the potential use of mobile communication for connecting voters and potential voters to politics has yet to be […] Read more »