Teens, Social Media & Technology Overview 2015

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones. Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from […] Read more »

U.S. Smartphone Use in 2015

The traditional notion of “going online” often evokes images of a desktop or laptop computer with a full complement of features, such as a large screen, mouse, keyboard, wires, and a dedicated high-speed connection. But for many Americans, the reality of the online experience is substantially different. Today nearly two-thirds […] Read more »

Why digital natives prefer reading in print. Yes, you read that right.

… Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally. … “These are people who aren’t supposed to remember what it’s like to […] Read more »