… Consumer researchers have found a strong correlation between our spending, eating, and drinking habits and our political actions. If you eat at Chick-fil-A restaurants, Cracker Barrel, or Arby’s, you’re more likely to vote for Republicans, according to consumer data. Democrats are much more likely to get their chicken from […] Read more »
Could 2012 Be The Year Of The Asian Voter?
There’s a man in Virginia who could quite possibly hold the key to a Mitt Romney victory in November. His name? Peter Su. Su is making a name for himself in Republican circles because in 2009, he managed to help Virginia’s Republican Gov. Bob McDonnell win his election with 60 […] Read more »
All Politics is Local: Congressional District Targeting for Google AdWords
… Through the redistricting process that takes place every 10 years, every district takes on a new shape – with new voters. This makes reaching the right voters with the right message even tougher. Starting today, in addition to targeting specific zip codes, we’re enabling an even more useful solution […] Read more »
Dark Money Political Groups Target Voters Based on Their Internet Habits
… Online advertising companies have amassed vast quantities of information on what individual people read, watch, and do on the Internet. … These anonymous profiles of information are used to customize advertisements—like sending casino ads to someone who just bought a plane ticket to Vegas. But these profiles are also […] Read more »
Americans Roundly Reject Tailored Political Advertising
The 2012 election marks a watershed moment for online advertising. In unprecedented ways, and to an unprecedented extent, campaign organizations across the American political spectrum are using hundreds of pieces of information about individuals’ online and offline lives to ensure the “right” people are being targeted with the “right” advertising. […] Read more »
Tech Startups Making Millions Off The Presidential Race
…The rapid expansion of Targeted Victory showcases the rise of a new professional, political class: a core group of young technology experts who are shunning traditional campaign titles, starting companies and making millions off the most expensive presidential campaign in history. … “This is a huge market, and companies will […] Read more »