If President Obama matches the 80 percent he won in 2008 among nonwhite voters, including African Americans, Hispanics, Asians and others, he can reassemble a national majority by attracting only about 40 percent of whites. As Democrats have become fond of saying, that is a matter of arithmetic, so long […] Read more »
Where Romney Can Find Votes
… Right now, Mr. Romney is close in the polls for the most part because he is running up the numbers in strongly conservative communities. … For him to narrow the gap with Mr. Obama or take the lead, he’ll eventually need to make inroads with voters in those urban, […] Read more »
Complex science, simple goal: Votes
Target wrote the book on targeting. The retail giant utilizes what’s called “predictive analytics” to influence the purchasing habits of its customers. And now, that same level of sophistication is shaping our political campaigns as they seek to drive their vote to the polls Nov. 6. Two books tell the […] Read more »
Sought: Voters With Real Power
With six weeks until Election Day, the presidential campaigns need to figure out where best to spend their money and their candidates’ time. Unfortunately for them, there are widely divergent theories about which states’ voters have the most power to cast decisive votes in a White House race. [cont.] Carl […] Read more »
Top Democrat: 2012 Election Will Be Won By The Base
Maryland governor Martin O’Malley told BuzzFeed that Democrats will win in 2012 by energizing their base, not by trying to persuade elusive swing voters. … “Sometimes in campaigns you can drive yourself crazy with the micro-targeting and the pollsters and the tea leaves and the pixie dust trying to twist […] Read more »
Karl Rove: The Democrats’ shocking inspiration
George W. Bush’s reelection, and the fear that the newfound Republican vote hunting mettle behind it might presage a generation out of power for Democrats, brought new urgency to the left’s previously fitful efforts toward innovation. … After the election, [Karl] Rove and other advisers revealed what they had been […] Read more »