… In the wake of big Democratic victories in 2012, the outside groups that raised and spent so much on Republicans’ behalf have spent a considerable amount of time and effort analyzing their performance. Their goals are two-fold: Improve their strategies and tactics in order to win future races, and convince […] Read more »
Obama’s Voter Mobilization Was Barely More Effective than Romney’s
Does the 2012 Obama campaign deserve the hype? Many journalists have praised the technological and strategic advantage of Obama over Romney’s campaign. The 2012 Obama campaign is often described as an extension and improvement of the 2008 effort, which has been credited as one of the first campaigns to make […] Read more »
Center Will Act as Information Clearinghouse and Offer New Tools for Measuring Impact of Media
What is the difference? If your question is like that one, more practical than philosophical, the University of Southern California’s Annenberg School for Communication and Journalism may soon have an answer. With $3.25 million in initial financing from the Bill and Melinda Gates Foundation and the John S. and James L. […] Read more »
The G.O.P.’s Digital Makeover
The Republican Party faces hurdles as it attempts to equal or surpass the Democratic Party’s success in capitalizing on technological innovation to win President Obama a second term. It was only two presidential elections ago, in 2004, that the political classes were talking about Republican domination of data mining and […] Read more »
You May Not Have Posted It, but Facebook Knows
… In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer e-mail lists to divorce and Web browsing records. … Targeted advertising bears important implications for consumers. It could mean seeing advertisements based not just on what they “like” […] Read more »
Giving Viewers What They Want
… In any business, the ability to see into the future is the killer app, and Netflix may be getting close with “House of Cards.” … Film and television producers have always used data, holding previews for focus groups and logging the results, but as a technology company that distributes […] Read more »