… As he staffed the campaign, [campaign manager Jeff] Roe made the unusual decision to make Cruz’s director of analytics and his pollster the same person. … Roe has granted [Chris] Wilson the most expansive brief of any pollster in either party’s 2016 field: his surveys not only guide Cruz’s […] Read more »
Cruz campaign credits psychological data and analytics for its rising success
As Cecil Stinemetz walked up to a gray clapboard house in suburban Des Moines last week wearing his “Cruz 2016” cap, a program on his iPhone was determining what kind of person would answer the door. … It turned out that Birdie Harms, a 64-year-old grandmother, part-time real-estate agent and […] Read more »
Neuropolitics, Where Campaigns Try to Read Your Mind
… All over the world, political campaigns are seeking voter data and insights that will propel them to victory. Now, in an increasing number of places, that includes the contentious field known as neuromarketing — or in this case, neuropolitics. Technologies like facial coding, biofeedback and brain imaging have long […] Read more »
Like It Or Not, Political Campaigns Are Using Facebook To Target You
Some of the most important real estate in presidential politics is actually right in front of your nose. Or under your thumbs — it really depends on how you log onto Facebook. The social network is now a key place for campaigns to advertise. One reason for that: it’s getting […] Read more »
Cruz campaign paid $750,000 to ‘psychographic profiling’ company
Ted Cruz’s presidential campaign made payments totaling $750,372 to Cambridge Analytica, a data analytics company that specializes in voter personality profiling, according to information released last week by the Federal Election Commission. … Cambridge Analytica aims to increase the accuracy of micro-targeting by adding “psychographic analysis” to widely available demographic […] Read more »
Whose Supporters Like Cheap Flights, ‘The Daily Show’ And Fracking?
… Like other companies, Resonate observes people’s online habits by putting lines of code called cookies on websites. When you visit a site, the cookie gets attached to your browser. It then keeps tabs on the sites you go to and reports that information back to the company doing the tracking. […] Read more »