They Hook You When You’re Young

How do events from our childhood shape our adult preferences? I recently studied this question using a classic American example: baseball. I tested how a team’s performance at every age of our childhood affects which team we root for as adults. From Facebook’s publicly available advertising platform, I downloaded data […] Read more »

Pastime – Opening Day 2014

It’s time again to talk about the National Pastime. Baseball season is starting this coming week. (I know that there was a quasi-start in Australia on March 22-23 with two Dodger wins; that doesn’t count.) Back in one of baseball’s Golden Ages, the 1950s, there seemed little debate about what […] Read more »

Can Sports Teams Really Have Momentum?

ESPN commentators will often insist that such-and-such team has such-and-such “momentum,” so really, there’s not much of a question when it comes to tonight’s game. Behavioral economists have long attempted to figure out whether this clichéd concept that sports fans have long endeared themselves to can actually, statistically, be a […] Read more »